Overview
FM Ayer needed to update its digital presence. Their old website, aside from being limited in functionality, didn’t properly convey the station’s essence: a space dedicated to classic music with a strong retro identity. The challenge was to create a modern platform in terms of performance and features, while preserving the unique vintage style of FM Ayer.
The solution was to design a website with a carefully crafted retro aesthetic that evokes nostalgia and the musical spirit of the station, while integrating all the advantages of modern technology. Core features such as live streaming, social media integration, and an events agenda were added to deliver a complete experience to listeners.
The result is a website that blends the best of both worlds: a vintage look that reflects FM Ayer’s essence and a modern, dynamic, and functional digital space that strengthens their communication and connection with the audience.